Princesstårta For Barebells

Barebells, a functional snack brand known for indulgent protein bars, inspired a new product concept rooted in Swedish tradition. I developed “Prinsesstårta,” a cake-inspired protein bar that translates the classic dessert into a modern, performance-driven format. I led the concept, flavor innovation, and visual direction—designing a cohesive system that merges heritage, indulgence, and functionality.