Sips & Stamps For Ghia

Ghia, a non-alcoholic aperitivo brand, sought to strengthen its position as the go-to choice for mindful drinking in social settings. I developed “Sips & Stamps,” a passport-style loyalty program that encourages consumers to explore Ghia-based cocktails across participating bars. I led the concept, visual direction, and campaign design, creating a cohesive system that transforms alcohol-free drinking into a collectible, social experience.